Backrow Method
Portfolio / 01–05

Concept designs

Homepage concepts we designed to show our style.

01 / Fishing charter · Florida Keys, USA

Tidepenny Charters

Concept
01 / BEFORE MOCKOpen mock ↗
Tidepenny Charters Late-1990s fishing page with bevelled buttons, yellow notices and nested boxes
02 / NEW CONCEPT DESIGNOpen design ↗
Tidepenny Charters Dock departure board with a vertical navigation rail and large trip durations

Your time on the water, made clear. A port-side navigation rail leaves the main canvas for a dock departure board.

See the design notes
02 / Bed & breakfast · Margaret River, WA

Pepperjar House

Concept
01 / BEFORE MOCKOpen mock ↗
Pepperjar House Narrow guesthouse letter on floral wallpaper with an ornamental border and oval photograph
02 / NEW CONCEPT DESIGNOpen design ↗
Pepperjar House Illustrated welcome letter with a centred masthead and overlapping cottage and bedroom photographs

An invitation to slow down. Centred bookmark navigation introduces an illustrated letter with a host sign-off and overlapping photographs.

See the design notes
03 / Whale & reef tours · Queensland, Australia

Coral Kettle Tours

Concept
01 / BEFORE MOCKOpen mock ↗
Coral Kettle Tours Glossy travel portal with a small central photo and competing category and offer sidebars
02 / NEW CONCEPT DESIGNOpen design ↗
Coral Kettle Tours Immersive whale photograph with oversized LOOK OUT lettering and a seasonal roundel

A field guide to a day out. An immersive whale opening uses a corner disclosure menu and a seasonal roundel.

See the design notes
04 / Family motel · Maine coast, USA

Lantern Spruce Motel

Concept
01 / BEFORE MOCKOpen mock ↗
Lantern Spruce Motel Accommodation directory listing with breadcrumbs, a small gallery and dense facility tables
02 / NEW CONCEPT DESIGNOpen design ↗
Lantern Spruce Motel Roadside welcome sign beside a room-plan board with one-bed and two-bed diagrams

Find the room. Then find the coast. A route-style navigation strip leads to a roadside welcome sign beside a room-plan board, without a scenic hero photograph.

See the design notes
05 / Dive & snorkel centre · NSW coast, Australia

Wattlefin Dive & Snorkel

Concept
01 / BEFORE MOCKOpen mock ↗
Wattlefin Dive & Snorkel Dark dive-club information site with a cramped article feed, training sidebar and certification table
02 / NEW CONCEPT DESIGNOpen design ↗
Wattlefin Dive & Snorkel Experience-level navigation above an underwater window, followed by a light-to-dark depth guide

A clear start at every level. Oversized experience links form the navigation below a typographic opening and narrow underwater window.

See the design notes
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wil@backrowmethod.com