← All concept designsConcept · Family motel · Maine coast, USA
Find the room. Then find the coast.
Lantern Spruce Motel. A homepage concept exploring a more welcoming website.
01 / BEFORE MOCKOpen mock ↗
02 / NEW CONCEPT DESIGNOpen design ↗
The imagined starting point
What gets in the way?
The directory listing leads with generic property headings and a tiny gallery. Room details, booking information and facilities are spread between a summary box, descriptions and tables.
The design choices
The room plan comes first.
- A route-style navigation strip leads to a roadside welcome sign beside a room-plan board, without a scenic hero photograph.
- Original bed diagrams and room capacities make the queen and family options easy to distinguish.
- Useful amenities, a coastal photo collage and front-desk disclosures follow the order of an overnight stop.