← All concept designsConcept · Bed & breakfast · Margaret River, WA
An invitation to slow down.
Pepperjar House. A homepage concept exploring a more welcoming website.
01 / BEFORE MOCKOpen mock ↗

02 / NEW CONCEPT DESIGNOpen design ↗

The imagined starting point
What gets in the way?
The personal guesthouse page puts long welcome paragraphs ahead of the rooms. Floral wallpaper, an ornamental border and a tiny oval photo make the useful details feel buried.
The design choices
A letter from the house.
- Centred bookmark navigation introduces an illustrated letter with a host sign-off and overlapping photographs.
- One long room register sits beside a bedroom image, giving each room a natural reading order.
- A breakfast letter and a quiet closing invitation keep the pace personal and unhurried.