Backrow Method
← All concept designsConcept · Whale & reef tours · Queensland, Australia

A field guide to a day out.

Coral Kettle Tours. A homepage concept exploring a more welcoming website.

01 / BEFORE MOCKOpen mock ↗
Coral Kettle Tours Glossy travel portal with a small central photo and competing category and offer sidebars
02 / NEW CONCEPT DESIGNOpen design ↗
Coral Kettle Tours Immersive whale photograph with oversized LOOK OUT lettering and a seasonal roundel
The imagined starting point

What gets in the way?

The travel portal crowds a small whale feature between tour categories and an enquiry column. Repeated prompts compete with seasonal information and the departure details.

The design choices

Follow the horizon, then the details.

  • An immersive whale opening uses a corner disclosure menu and a seasonal roundel.
  • Unequal field-guide chapters give whale watching and island days their own space, including an honest sightings note.
  • An onboard sequence and a broad departure panel carry the page from inspiration to practical planning.
Next concept

Lantern Spruce Motel

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wil@backrowmethod.com