Backrow Method
← All concept designsConcept · Fishing charter · Florida Keys, USA

Your time on the water, made clear.

Tidepenny Charters. A homepage concept exploring a more welcoming website.

01 / BEFORE MOCKOpen mock ↗
Tidepenny Charters Late-1990s fishing page with bevelled buttons, yellow notices and nested boxes
02 / NEW CONCEPT DESIGNOpen design ↗
Tidepenny Charters Dock departure board with a vertical navigation rail and large trip durations
The imagined starting point

What gets in the way?

The homemade fishing page scatters trip details across bordered boxes and loud notices. A small sidebar photograph and bevelled links compete with the information a private group needs.

The design choices

A trip sheet, not a sales pitch.

  • A port-side navigation rail leaves the main canvas for a dock departure board.
  • Large four-hour and six-hour numerals put trip duration, price and enquiry together before the boat photograph.
  • A captain’s note and departure checklist answer practical questions without another card grid.
Next concept

Pepperjar House

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Email Wil

wil@backrowmethod.com