← All concept designsConcept · Fishing charter · Florida Keys, USA
Your time on the water, made clear.
Tidepenny Charters. A homepage concept exploring a more welcoming website.
01 / BEFORE MOCKOpen mock ↗

02 / NEW CONCEPT DESIGNOpen design ↗

The imagined starting point
What gets in the way?
The homemade fishing page scatters trip details across bordered boxes and loud notices. A small sidebar photograph and bevelled links compete with the information a private group needs.
The design choices
A trip sheet, not a sales pitch.
- A port-side navigation rail leaves the main canvas for a dock departure board.
- Large four-hour and six-hour numerals put trip duration, price and enquiry together before the boat photograph.
- A captain’s note and departure checklist answer practical questions without another card grid.